What is MailChimp?
MailChimp is an online service which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. User can opt-in for your newsletter right from your website. It puts you in the driver’s seat and lets you have full control over your email marketing efforts from beginning to end. MailChimp will track every conceivable stat on every newsletter sent including:
- Who received the newsletter
- Who opened it
- Who actioned an item or link
- Success/Failure rates
- And so much more …
Does MailChimp Charge a Fee?
Great news! MailChimp is 100% free if you have less than 2,000 subscribers and 12,000 emails per month. You can upgrade to their Growing Business or Pro Marketer accounts if your business needs exceed these limits.
Why Email Marketing?
Email marketing is an important tool in today’s marketing efforts. Businesses and companies alike can grow their revenue and expand their reach by targeting a vaster, more global audience which is made possible with email marketing. The potential of internet marketing, when done right, is enormous and can be the making or breaking point for businesses that are looking to grow in an economy that is highly competitive.
Being successful with email marketing can be a tricky endeavor and if not done correctly, can actually hurt a business and their reputation. Thankfully, there are tools today which are available and can help a business not only succeed but thrive with their email marketing efforts. This is where software such as MailChimp comes into play. MailChimp changes the game and gives you the edge.
Ease of Designing & Launching Email Campaigns
It couldn’t be any easier to get started with MailChimp. After creating a list, you are then able to go ahead and initiate your first campaign. You do not need to know any HTML at all or have any coding knowledge to build a beautifully designed newsletter as MailChimp does all of this for you! All you need to do is choose from their expansive selection of pre-built templates and customize the content using their easy-to-use WYSIWYG builder. You can send emails right away or schedule them to go out at a later time, whichever works best for you.
Included with Our Integration Service
- We will create and configure your MailChimp account including your domain association.
- We will create your mailing list (Audience) and upload any existing contacts you may have.
- We will create a custom template for use in your campaigns that compliments your brand/website.
- We will add an opt-in module to your website so that users can easily sign-up to your newsletter.
Once we have set you up, you will be able to login to the MailChimp portal to send and manage your newsletters. We will always be here to assist you with any questions you may have.